Butterfinger recently unwrapped details of a user-generated video competition called "Nobody's Gonna Lay A Finger On My Butterfinger". Butterfinger says it's searching for "an irreverently-clever, commercial creator". And that directorial talent-in-the-rough will have the opportunity to see his or her video air as a national 15-second commercial.
"We know that no one can express the one-of-a-kind Butterfinger experience better than a real-world fan," said spokesperson Tricia Bowles of Nestle USA Confections & Snacks, "and since our biggest fans are also avid social media users, we're hoping to find 'a vlogger with a vision' to potentially become the next commercial video sensation."
The skinny: contestants can submit a video at www.protectmybutterfinger.com (up to a minute in length) in one of the following four categories: 1) Best Use of a Gadget; 2) Epic Fail; 3) Sweetest Kung Fu Moves; and 4) Workplace Shenanigans. Amongst other requirements, each video must incorporate a Butterfinger bar, showing how far one would go to protect their Butterfinger, and must include the tagline: "Nobody's Gonna Lay A Finger On My Butterfinger."
One grand-prize winner will receive $25,000, and have their video featured in a 15-second TV commercial, as well as online on the Butterfinger Comedy Network, the Butterfinger Facebook page (Facbook.com/Butterfinger), and www.ProtectYourButterfingerBar.com. The grand-prize winner also receives a one-year supply of Butterfinger candy bars. Additionally, three first prize winners each will receive a $1,000 check and a one-year supply of Butterfingers.
In an interesting marketing/social media/passionate consumer twist, Butterfinger is tapping the creative talents of four 'FUNterns' (picked from a nationwide summer job search pool). These social media savvy brand ambassadors will, according to Butterfinger, "tweet, text, vlog, blip, flickr, digg, and then some" about the video contest and their summer adventures hanging with the Butterfinger bunch. Why didn't they have summer jobs like that when I was a teen?
