Barbie has teamed up with Cougar Golf to launch a high performance line of golf equipment aimed at gals ages 4-9. The Barbie Golf sets, available in two different sizes, incorporate shorter shafts and "girl-favorite features and detailing" in their design, with lots of pink, and accents including flowers, hearts and butterfly graphics.
According to the National Golf Foundation, there are approximately 4.8 million junior golfers in the U.S. ages 6 to 17 and, of those, nearly two million are young females. So there are plenty of young Annika Sorenstam wanna-bees out there that might be willing to trade up from a Barbie doll, to a Barbie driver.
The Barbie Golf sets are minimal in terms of clubs, with a driver, iron and putter. Then there's the very pink carrying bag, an official golf ball, a visor, six tees and three ball markers. The sets are available now at Target and Wal-Mart stores, suggested retail price $39.99.
And coming this fall, the golf sets will include “fun” interactive features, such as buttons that activate a light-up feature or a sound feature with the voice of Barbie saying encouraging phrases such as “Good shot!” I'm wondering if there will be a boy's equivalent, perhaps a Transformer Golf set that turns into a pretend rocket launcher when the game gets too frustrating.
