Consumer Passion

Amazon.com Announces Best Of 2007 List

Amazon.com released it's "Best of 2007" list this morning.  Categories are:  bestselling, most positively reviewed, most-wished-for and favorite gift products ... as determined by Amazon customers in 2007.  I'll post the bestselling and most positively reviewed lists in their entirety:

Bestselling:       

• Books: “Harry Potter and the Deathly Hallows” by J.K. Rowling
• Music: “Noel” by Josh Groban
• DVD: “Planet Earth: The Complete BBC Series”
• Electronics: Canon PowerShot A570IS 7.1MP digital camera
• Home & Garden: Pyrex storage sets
• Health & Personal Care: Omron HJ-112 digital premium pedometer
• Grocery: Senseo Douwe Egberts dark roast coffee pods
• Gourmet: Starbucks assortment gift basket by Wine Country Gift Baskets
• Computers: Nokia Internet tablet PC
• Software: Microsoft Office Home and Student 2007
• Video Games: Nintendo Wii
• Apparel & Accessories: Kenneth Cole Reaction men's Eden wool peacoat
• Shoes and handbags (Amazon.com and Endless.com): Jessica Simpson women's Henri2 pump
• Sports & Outdoors: Perfect Pushup
• Home Improvement: Black & Decker 8-inch auto wrench
• Automotive: Actron AutoScanner diagnostic code scanner
• Jewelry: Sterling silver open double flower pendant
• Watches: LEGO kids' watch
• Beauty: Bare Escentuals Mineral Veil
• Baby: Munchkin Mozart Cube
• Toys: Jakks EyeClops Bionic Eye    

   

Most-Loved Products  (products that were reviewed most positively by Amazon customers):

• Books: "Harry Potter and the Deathly Hallows" by J.K. Rowling
• Music: "One Chance" by Paul Potts
• DVD: "Planet Earth: The Complete BBC Series"
• Electronics: Garmin nüvi 350 3.5-inch portable GPS navigator
• Home & Garden: KitchenAid Artisan Series 5-quart mixer
• Health & Personal Care: Farouk CHI 1-inch ceramic flat hairstyling iron
• Grocery: McCann's Steel Cut Oatmeal
• Gourmet: Tuscan whole milk, 1 gallon
• Computers: Apple MacBook Pro notebook PC
• Software: Apple Mac OS X version 10.5 Leopard
• Video Games: Nintendo Wii
• Apparel & Accessories: Chrome Metal Silver Mirrored Aviator Sunglasses
• Shoes and handbags (Amazon.com and Endless.com): FEED bag
• Sports & Outdoors: Perfect Pushup
• Home Improvement: Toro Ultra 12 amp electric blower/vacuum
• Automotive: Actron PocketScan diagnostic code reader
• Jewelry: Sterling silver open double flower pendant
• Watches: Invicta men's Pro Diver Collection automatic watch
• Beauty: Bare Escentuals Get Started Kit
• Baby: Fisher-Price Rainforest Jumperoo
• Toys: Blokus Strategy board game

Notable:  Only one product made all four lists, so it was the best selling, best reviewed, most given as a gift, and most wished for:  Nintendo Wii (video games).  Products that made three of the lists:  Josh Groban's Noel (music), "Planet Earth: The Complete BBC Series" (DVD)Bare Escentuals (various products, Beauty) and Sterling silver open double flower pendant (Jewelry).  Complete list is here. 

Amazon's Holiday Best Seller List

Amazon released a list of the most popular holiday items purchased from the online retailer from November 15th through December 19th.  Here's a partial list of categories and products:

1. In Toys, top sellers included Jakks EyeClops Bionic Eye, IlluStory Make Your Own Story Kit and Spinmaster Air Hogs Havoc Heli.
2. In DVDs, top sellers included “Harry Potter and the Order of the Phoenix,” “Planet Earth: The Complete BBC Series” and “Pirates of the Caribbean: At World's End.”
3. Top sellers in books included “Eat, Pray, Love” by Elizabeth Gilbert, “The Dangerous Book for Boys” by Conn Iggulden and Hal Iggulden and “I Am America (And So Can You)” by Stephen Colbert.
4. In music, top sellers included “Noel” by Josh Groban, “Raising Sand” by Robert Plant and Alison Krauss and “As I Am” by Alicia Keys.
5. Top sellers in consumer electronics included the Garmin GPS, Canon PowerShot digital Elph cameras and Samsung LCD HDTVs.
6. Top sellers in the Beauty Store included Burt's Bees Head to Toe Starter Kit, Imju Fiberwig mascara and Bare Escentuals Get Started Kit.  (my wife swears by Burt's Bees products)
7. In PCs, the top sellers included Apple MacBook, Nokia Internet Tablet PC and HP Pavilion Entertainment Notebook PC.
8. Top sellers in home improvement included Black & Decker auto wrench, Black & Decker Gecko grip level and Leatherman Micra multitool.
9. The top-selling home and garden items included KitchenAid stand mixers (various colors), Pinzon Microtech throw (various colors) and Foreman removable-plate grills
10. Top-selling items in Amazon’s Gourmet Food Store included Soup's On gift basket by Wine Country Gift Baskets, Starbucks assortment gift basket by Wine Country Gift Baskets, and Fireworks popcorn and seasoning set.

Some other interesting and fun facts from Amazon:

1. Amazon.com sold enough Hannah Montana wigs to outfit the entire audience at her December 20^th show in Providence, RI.
2. Amazon.com sold Nintendo Wii systems at approximately 17 per second when they were in stock.
3. Amazon shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.
4. On the peak day, Amazon's worldwide fulfillment network shipped over 3.9 million units.
5. Amazon shipped over 160,000 shipments to APO/FPO addresses. (these are military shipments:  APO stands for Army Post Office ... FPO stands for Fleet Post Office)

Amazon says December 10 was its busiest day, with more than 5.4 million items ordered (62.5 per second).  In addition, the company wrapped up its second year of Amazon Customers Vote, with more than 4.6 million votes cast during the promotion.