We all know Barak Obama loves basketball - a particular brand of ball, I"m not sure - and has a Ford Escape Hybrid in the garage. On a more personalized accessory level, the President-elect has sported a Tag Heuer Carerra Series watch on his wrist since the mid 1990s. So will Tag Heuer get a boost from Obama-mania? Good chance it will. I wonder if Rolex was rooting for runner-up John McCain, who's worn an Oyster Perpetual Air King since the mid 1980s. (hat tip to Melrose Jewelers for the info). Any other brands you're aware of that the Obamas are 'passionate consumers' of, or ones you'd like to see them embrace?