A quick update on my Coca-Cola Brand Fan Contest, being held at OceanOfIdeas.com (the other URL I originally gave, TwitFizz.com, works as well). Due to the unexpected arrival of a new goodie package from a friend at Coca-Cola, and the fact I had some server issues over the weekend, the contest is being extended one week, until Wednesday December 5th. I also want to 'get the word out' (your help in that is EXTREMELY APPRECIATED) and give everyone enough time to cook up up a creative entry, since it's your chance to impress the community and some folks at Coke with your sparkly genius. This is not an official Coke contest. It's hosted by me (Brick and Click Consulting's Jeff Crites). But my three days in Atlanta - courtesy of Coke and my Experiencing Coca-Cola Sweepstakes win - introduced me to a fantastic and friendly group of folks who work at Coke HQ. Some of them operate the Coca-Cola Conversations blog (you're highly encouraged to add it to your daily reading). All of them are now considered friends (they treated us like family), and I know they're taking a peek at this contest ... and I'm also asking several of them to vote for their favorite entry.
The Grand Prize winner gets: a Coke Canvass bag (declared the 'coolest bag ever' by my wife), Coke red scarf, Coke red winter cap, Coke journal, Coke bottle from their Veterans Day celebration at Coke HQ, Coke Mardi Gras beads and six cases of Coca-Cola carbonated products. Plus: a Free Webforce 2.1 Consumer Co-Creation & Feedback Engine license from Fellowforce.com (it's the platform the contest is being hosted on), worth $5,000 Euro or about $6,200 USD.
The Webforce application can be loaded on a hosting service of your choice at no cost - something like Meta Fusion is recommended (you're responsible for the hosting service & fees). Integrating Webforce into a company's existing IT/server infrastructure may require a 'load fee'. My goal is to keep this all at 'zero cost' to any winner.
First Runner up (2nd prize) gets a long sleeve Coke T-shirt, collapsable Coke six-pack cooler and four cases of Coca-Cola carbonated beverages (coupons for the beverages).
Second Runner up (3rd prize) gets a cool 'sling-style' sports backpack (with padded laptop sleeve) and four cases of Coca-Cola carbonated beverages.
PLUS: Both runners-up receive a Premium Open Innovation Challenge on the Fellowforce.com global Challenge Board (value $495). Posting an Open Innovation Challenge is a great way to reach a global pool of consumers for innovative ideas and solutions. You can use this to solicit ideas for just about anything ... and it's a great marketing tool as well.
All you need to do is go to OceanOfIdeas.com, Register (very quick, just name, username, age, e-mail), dream up a creative slogan, poem, jingle, brand or marketing idea relating to Coca-Cola or one of its many products, and enter (follow directions at the site). You can spend fifteen minutes or as much time as you want on this. Remember to ask your friends and network to enter and vote as well. If people don't want to submit an entry, they can register and vote for their favorite (yours?).
I wanted to do something that would share a bit of my experience at Coca-Cola with everyone, and tap the viral and empowering nature of social media and Open Innovation. You may not be obsessed with Coca-Cola as much as I am, but enter this contest and show your 'brand creativity'. In addition to a chance at some great prizes, you'll have an opportunity to showcase your 'personal brand/expertise' for all to see. Good luck!
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