Burger King Throws a Brand Gutter Ball

An extremely disturbing example of brand self-destruction popped out of my Google Reader this evening, by way of Brand Autopsy, which hands it off to the Idea Sanbox Blog and a post titled What Is Burger King Thinking.  You have to see this picture in close up detail, and read the breakdown, to believe it.  So  follow the Sanbox link to see what Burger King apparently thinks passes for humor on paper tray liners. Home of the Whopper ... or the evil pickle with an examination glove, an unworthy onion with his pants down, and veggie porn strewn on the floor?!?!?  Indeed, what is BK thinking.