USA Today has the story (from Monday's edition). The launch part was last Thursday, in New York, spotlighting a new collaboration between moviemaker Spike Lee and Nokia, fueled by the creative passion of consumers. In an effort to "connect with consumers" according to Craig Coffey, Nokia VP Marketing, N. America, would-be collaborators can upload original text, images, music or video at Nokiaproductions.com.
I went to the site, and here are the basics:
Spike Lee has been given the greenlight on his latest project, a collaborative film where the content you create with your mobile phone determines his final cut. He needs your work to make it happen. Here’s the assignment:
Humanity is our central theme. Think about its meaning and how music tells our story. Over the course of production, there will be three Acts for you to interpret.
Shoot a photo or video that reflects the Act.
Produce a soundtrack to enhance someone’s Act.
Text in ideas for others to go out and film.
Upload your work and if you want, edit in other people’s submissions to create a full Act.
Vote for your favorite Acts. The winners will appear in the next Spike Lee Joint.
The whole thing is centered around the mobile phone. Lee in his blog at NokiaProductions.com talks about how he thinks within five years, we'll be buying a ticket to see a feature length film that was created on a mobile device. Probably something like my Nokia N95, which can stream live video to the web (via Qik.com, Kyte.tv and other platforms). This first effort will accept consumer generated content through August 21st. Lee will then produce a 9-12 minute film from the CGC (consumer generated content), to be shown this fall at the yet-to-open Club Nokia Auditorium in Los Angeles. It's a cutting edge and creative idea and endeavor. Only 200 people have signed up on the site so far, and the content I've checked out is minimally impressive so far. I'll be checking back to see how this progresses.
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