· Lexus: (Lexus GS taken for a test drive) ConsumerPassion Grade: B+ Love the line “yes, you can. And no, you shouldn’t”.
· NFL: (NFL Network) ConsumerPassion Grade: B Good ad, funny, effective
· Semi Pro: (Will Ferrel trailer) ConsumerPassion Grade A Ferrell is hilarious, and so is this movie promo.
· Cars.com: (witch doctor) ConsumerPassion Grade B+ Much better than the first Cars.com ad. The guy from Bones is great, it’s quirky/creative, and sells the advantage of using Cars.com.
· Salesgenie.com: (Panda Bear) ConsumerPassion Grade: C+ the salesgenie ads are goofy, and low budget looking. But do they work? When you're targeting sales folks, all that matters is they understand you'll get them leads. I'm curious how effective these are.
· Vitamin Water: (Shaq takes up new vocation as a Jockey) ConsumerPassion Grade: B Entertaining. Shaq on horse. I just don’t get how Vitamin Water helps. Did he give it to the horse?
· Bud Light: (Cavemen and wheel) ConsumerPassion Grade: B++ “wheel suck!” great stuff.
· Icebreakers: (Carmen Electra) ConsumerPassion Grade: C Just didn’t translate
· Bridgestone: (driver swerves to miss deer, Alice Cooper and Richard Simmons) ConsumerPassion Grade: A- The Bridgestone ads work. I like ‘critters’ better, but this is off the wall in a good way, and ultimately sells the tires.
· Hyundai: (Genesis compares to Mercedes and BMW) ConsumerPassion Grade: A Simple, very effective. Does exactly what it sets out to do.
· Wall-e: (preview of new Pixar film) ConsumerPassion Grade: A preview has Woody and Buzz Lightyear. Hilarious new animated figures. How can you not love this?
· eTrade: (baby talks about trading) ConsumerPassion Grade: B I don’t normally go for the “baby talks like adult” fare. This one works better than most. I get the point. So easy a baby can do it. Kind of easy for an ad agency to come up with that too.
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