Here are the second quarter ads, with my 'grade' of each. Again, check out Mahalo.com for links to online videos of commercials.
· Budweiser: (Dalmatian becomes personal trainer for Hank the Clydesdale) ConsumerPassion Grade: B Love the Bud Clydesdales, majestic beasts. But not an ad that 'connects' like the holiday ads.
· Bud Light: (Carlos Mencia teaches immigrants the language of love) ConsumerPassion Grade: B Funny, typical beer commercial funny. But why should you drink Bud Light again?
· Career Builder: (Follow your heart to a better job) ConsumerPassion Grade: D My first and lasting thought was ... gross. Beating heart jumping out of a woman's chest. Come on creative people. There's a way to do this one without the feeling you're in a 'day of the dead' movie.
· Doritos: (mousetrap) ConsumerPassion Grade: B+ Funny, well done.
· Garmin GPS: (Napoleon uses navigation system to get around) ConsumerPassion Grade: A+ Loved, simply loved this ad. Top notch from beginning to end. Music, pace, everything made sense, was quirky and funny, and SOLD the product well. Bravo!!
· Leatherheads: (George Clooney film trailer) ConsumerPassion Grade: A Side splitting promo for this football comedy.
· Planters: (Men find unattractive woman alluring) ConsumerPassion Grade: C I know what they're trying to say here. I just think you can sell peanuts without having an unattractive person rubbing them on herself like Channel #5. Yick. Peanuts and cosmetics don't mix. It's food.
· Iron Man: (Paramount’s Iron man superhero movie) ConsumerPassion Grade: A Don't know much about this movie, but this trailor made me want to know more.
· Sobe Life Water: (Lizards dance with Naomi Campbell) ConsumerPassion Grade: F+ Sorry, but this was one lousy ad. Dancing lizards to sell water? (the plus is because it was a slick production)
· T-Mobile: (Charles Barkley and Dwayne Wade) ConsumerPassion Grade A- These two characters work great together. Barkley is annoying, so perfect. Nice pace, variety, sells the product well.
· Toyota: (Keeps the noises out) ConsumerPassion Grade: A Creative, funny, and tells you one thing ... this car is dead quiet inside. Well done.
· Wh House Office Nat Drug Control Policy: (drug dealer loses teen business to prescription drugs) ConsumerPassion Grade: B+ serious topic, pretty effective message
· Yukon Hybrid: (gas guzzler gets eco-friendly with hybrid model) ConsumerPassion Grade: Not sure. I think I was watching this ... but was glazed over. Either it simply does not connect ... or I had a momentary lapse of brain power due to trying to keep up with all of these ads.
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