Swiffer fans, here's your big chance. Proctor and Gamble, maker of the best wood floor cleaning product on this or any other planet (anyone with dogs that shed understands this), is announcing the first ever national Swiffer consumer-generated music contest, in partnership with Warner Music.
Here's the skinny: You have until January 30th to submit a video, up to one minute in length, that demonstrates how you 'broke up' with traditional cleaning methods, and have now fallen in love with Swiffer. Laugh, but before the contest even came into being, some 600 user generaed videos featuring Swiffers had already been uploaded on Youtube by passionate consumers.
Warner Music Group will provide 60-second snippets of 15 "break up" songs for use in the homemade videos. Go to Youtube.com/Swifferbreakup for information and to enter. Like other user generated contests (Heinz Ketchup, Pringles to name a couple), this one provides consumers with plenty of tools to make the production process much easier. By downloading an Editor's Toolkit, you'll have access to music, Swiffer video clips, and other goodies.
I like that the contest only lasts a few weeks (voting begins Feb. 4th, winner announced Feb. 20th). Quick and dirty, and I'm confident plenty of folks will try to 'clean up' with their I Love Swiffer creation. Winner gets $15,000. Five runners up get $1,000 each, and everyone who submits a video gets 10 free song downloads, 'break up' songs from Warner.
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