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January 03, 2008

New Consumer Term: Scobled

Jan. 4th Update:  Robert Scoble's latest post, called "Erased", is what being 'Scobled' is all about.  Please read on ... 

In the spirit of bumbling moves by companies who need to brush up on the best way to treat consumers, especially those spirited and passionate consumers who shout good things about particular companies ... I now coin the following term:

** Scobled **

Definition:  As in "you've been scobled": Banned, terminated, deleted, vanquished, liquidated, disabled ... abruptly and without warning or shot across the bow.  Vaporized. 

The big story of the day is and will be tech hyper blogger Robert Scoble being banned from Facebook for violating FB's terms of service.  He freely admits his trespass.  The interesting thing is that Facebook will take the biggest hit in this ballyhoo.  It's the abruptness of it all.  The idea that one minute you exist, and the next, months or years of information buildup and friend building is vanquished in a nano second.  No warning.  No pre-termination e-mail explaining that "we've discovered some suspicious activity, please stop".  And Scoble has been a huge (free) PR person for Facebook.  He maxed out the friend list (4,999), and tells people to contact him via his Facebook account (not any more). 

UPDATE/Addition: A second term has been added to reflect Mr. Scoble getting lots of press, which for him is all in all:

** Scobleicious **

Definition:  When you've been Scobled in one form or another, and things look initially bad, but then the lemons turn into lemonade (huge media attention) ... "things are looking  scobleicious!!!".

Scoble_1

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I hope it catches on. I'll post around and already Stumbled.

http://www.floors4u.net/

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