Hallmark Cards is calling all pet lovers, specifically those with some user generated creative juice. Today markes the kickoff of Hallmark's "YourPets" competition in which consumers enter pet photo birthday card designs, Hallmark prints and sells the finalists, and America votes on the best. The winner with the most online votes will receive a $1,000 grand prize and a trip to Hallmark in Kansas City.
"YourPets" is the second in a series of ongoing card competitions Hallmark introduced in November. The first encouraged consumers to design a card corresponding with Hallmark's partnership with (PRODUCT) RED. The second is all about four-legged friend(s). To enter, choose your funniest, most endearing or most creative pet photo, combine with a corresponding "birthday" sentiment, and submit them at Hallmark.com/you from now until Feb. 3, 2008. Sixty-seven finalists will each win $250, and their cards will be printed by Hallmark and sold both online and in more than 10,000 stores. Finalists will be posted online starting March 3, 2008
"Hallmark consumers have never been shy about sharing their ideas for new greeting cards with us -- including sending us their funny pet photos -- and we love to hear from them," said Lindsey Roy, senior product manager at Hallmark. "In fact, we want to encourage it. With these competitions, we're giving our fans an opportunity to turn those great ideas into real Hallmark cards. Even better, we want them to select the winner. We can't wait to see which one of their touching pet photos will win America's heart."
The Grand Prize winner's card will be sold at Hallmark.com/you and may become part of another card collection. The Grand Prize also includes $1,000 cash and a trip to Hallmark with his/her pet for a photo shoot and workshop with Hallmark's creative team. Complete contest rules and info on the website.
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