PGA pro Phil Mickelson will serve as the face of a Crowne Plaza Hotels & Resorts integrated marketing campaign that encourages passionate golf consumers to appear with him in a series of national TV commercials. At AmeetingwithPhil.com, you're told that Mickelson is hosting a series of meetings, and you're invited to attend. It's meant to be a laid back, humorous thing, as seen by the meeting topics:
If you "think you're a suitable candidate for any of these topics", you're encouraged to submit a story or video explaining why. Gina LaBarre vice president, brand management, Crowne Plaza Hotels & Resorts: "We believe that by bringing together an internationally recognized PGA TOUR champion and his most avid fans in a humorous and unscripted meeting setting will truly underscore that Crowne Plaza is 'The Place to Meet,' and resonate with our core consumer who loves golf."
Open casting calls in various U.S. cities will also be held to further generate attention for the campaign, with the first casting call and audition to be held at the Crowne Plaza Times Square in New York City on January 22.
A Meeting With Phil is an extension of last year's "The Place to Meet" campaign, that featured national golf commentator/journalist David Feherty attempting to moderate an entirely unscripted conversation amongst TV personality/golf fanatic George Lopez, shock-rocker/avid golfer Alice Cooper, golf great Lee Trevino, LPGA star Natalie Gulbis, and outspoken golf scribe Dan Jenkins.
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