Dr Pepper's Sabrosura Art Contest entries have been narrowed down to the top 23 semi-finalists. Starting today, online voting at Drpeppersabrosura.com will determine five finalists and the grand prize winner. That one "spicy" artist will receive almost $10,000 in cash and have the opportunity to display his or her artwork on Dr Pepper packaging and promotional materials.
Dr Pepper launched the Sabrosura Art Contest last October to encourage Latinos to express their "individuality and their zest for life - characteristics that have been a cornerstone of the Dr Pepper brand for more than 30 years" according to the press release. The company says that asking consumers to vote online for their favorite artwork is "another way to give Latinos a voice and the possibility to 'own' a piece of the new Dr Pepper campaign".
In December, judges selected the 23 entries they felt best represented "the Sabrosura feel, creativity, and originality", as well as Dr Pepper branding, awarding each artist $2,300. Now, each of the semi-finalists' artwork can be viewed and voted for online through Feb. 1 at 5 p.m. PST. The top five finalists and the grand prize winner will be determined by a vote tally. 
The five finalists in the online voting will receive an additional $2,500. The grand prize winner will receive an additional $5,000, for a total grand prize award of $9,800, in addition to having his/her work featured on Dr Pepper packaging and promo materials. For complete contest rules and information, and to vote, go to Drpeppersabrosura.com.
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