If you get depressed on Sundays because you can't get a chicken sandwich at Chick-fil-A (they're closed Sundays), or count yourself among the growing number of loyal - some would say obsessed - fans of this extraordinary quick food chain, you've got less than two weeks to shoot some creative video that proves you're Chick-fil-A's Biggest Fan.
Chick-fil-A launched it's Biggest Fan website back in November of last year as a social media site for raving fans, and to host the video contest as part of this year's 40th anniversary celebrations. Chick tapped Vitrue to develope its branded video community. The site features a flexible suite of tools for consumers to create and submit videos and content. Vitrue's AdMixer, from the website, "turns everyone into a producer. It's like giving your users their own mixing room and it's built to integrate seamlessly with your brand. They can use AdMixer to combine branded assets like logos, taglines, video, audio, text and other images. They can upload content, provide creative transitions, trim video and audio to an ideal length and produce unique, high-quality commercials and testimonials".
For the contest, submit a video of up to one minute in length that creatively pleads your case as to why you believe you're Chick-fil-A's most passionate fan. Videos will be accepted through January 15th. At stake is a grand prize featuring 40 months of free Chick-fil-A Combo Meals. You'll be up against some very ... very ... passionate fans, including members of the Chicken Pack, a growing community of consumers who travel around the country to camp out for grand openings of new Chick-fil-A restaurants. The first 100 people in line at these openings typically get a year's worth of free combo meals, and it's not abnormal for hundreds of people to camp out a full day in advance. Check out uploaded contest videos here. The highest rated entry currently is called The Way of Life, Chick-fil-A. It's fabulous. Good luck!
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